PARFUN. / Our project

How was Parfun. born.

I have been working in the production of perfumed products for 30 years and there is one thing I can say with certainty: our sector has never dedicated particular imagination or innovation to room fragrances.

I think I can say that the idea of ​​Parfun. derives precisely from this observation and from the need to create not only a precious fragrance to be perceived, but also something beautiful and surprising to see and touch.

PRODUCTS

Parfun. is designed to meet this need

It has taken us three years to be able to fully achieve what at first was simply my vision.

The master perfumer Paola Bottai is the author of the ten Parfun. fragrances. While Margherita Grasso is the illustrator who has given life to the characters that populate this world.

We have also worked hard to find a new method for screen printing, because I wanted not even the smallest detail of Margherita's illustrations to be lost.

Therefore, we have created an innovative system, currently in exclusive use at We Bulk, our production company, to obtain screen printing that fully respects the details and colors of the illustration, but which also gives a feeling of velvety three-dimensionality to the touch.

II am deeply in love with this project. I believe the meaning of life is to feel emotions and tell stories.

And I am convinced that with Parfun. we have managed to satisfy both.

Marco Borelli

Parfun. is designed to meet this need

It has taken us three years to be able to fully achieve what at first was simply my vision.

The master perfumer Paola Bottai is the author of the ten Parfun. fragrances. While Margherita Grasso is the illustrator who has given life to the characters that populate this world.

We have also worked hard to find a new method for screen printing, because I wanted not even the smallest detail of Margherita's illustrations to be lost.

Therefore, we have created an innovative system, currently in exclusive use at We Bulk, our production company, to obtain screen printing that fully respects the details and colors of the illustration, but which also gives a feeling of velvety three-dimensionality to the touch.

II am deeply in love with this project. I believe the meaning of life is to feel emotions and tell stories.

And I am convinced that with Parfun. we have managed to satisfy both.

Marco Borelli

The Creative idea

We are proud to present a POP product, which was born and developed entirely thanks to the synergy of the professionalism and skills of Italian companies..

Parfun. it is not just a quality home fragrance. It is a romantic and nonconformist world, but at the same time pragmatic.

It is romantic, because it believes in the beauty of emotions. It is nonconformist because it has a rebellious heart and an original mind. It is pragmatic because it loves to solve problems with practicality and certainty.

Each fragrance from Parfun. has its own character which will thrill you with a different story.

While you perceive its fascinating scent in the air, let yourself be lulled by the notes and sounds of distant countries, where its raw materials originate. Savor every single moment of its story and image. 

How would you feel if you were there?

Close your eyes for a moment, relax and be inspired by your favorite fragrance.

  • parfun fragranza sandalo

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The Creative idea

We are proud to present a POP product, which was born and developed entirely thanks to the synergy of the professionalism and skills of Italian companies.

Parfun. it is not just a quality home fragrance. It is a romantic and nonconformist world, but at the same time pragmatic.

It is romantic, because it believes in the beauty of emotions. It is nonconformist because it has a rebellious heart and an original mind. It is pragmatic because it loves to solve problems with practicality and certainty.

Each fragrance from Parfun. has its own character which will thrill you with a different story.

While you perceive its fascinating scent in the air, let yourself be lulled by the notes and sounds of distant countries, where its raw materials originate. Savor every single moment of its story and image. 

How would you feel if you were there?

Close your eyes for a moment, relax and be inspired by your favorite fragrance.

  • parfun fragranza sandalo

    Slide title

    Scrivi qui la tua didascalia
    Button

KNOW HOW AND COMPANIES

The Parfun. Project is based on the solid foundations of two important companies, which guarantee its strategic capabilities and undisputed quality

Opify: a research, development and design centre.

We Bulk: the factory that has been mixing, bottling and packaging perfumes for third parties for 40 years.

It is within Opify that the creative and marketing idea of ​​Parfun. was conceived, which is produced by We Bulk according to the highest quality standards in the industry, guaranteed by the company's decades of experience, and a deep knowledge of packaging resources and retail procedures.

PROFESSIONALISM

In both companies the central figure is that of Marco Borelli.

For 30 years he has collaborated with the major Italian suppliers of packaging, fragrances and services relating to the cosmetic sector, selecting only the most reliable for ethical values ​​and cutting-edge production.

Paola Bottai

Fragrance Designer of great experience, sensitivity and passion, already known for her creations for brands of the highest international level.

Margherita GRASSO

A very original talented illustrator, whose imagination has generated Parfun.'s exciting illustrations.

  • parfun fragranza prodotto lime

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PROFESSIONALISM

In both companies the central figure is that of Marco Borelli.

For 30 years he has collaborated with the major Italian suppliers of packaging, fragrances and services relating to the cosmetic sector, selecting only the most reliable for ethical values ​​and cutting-edge production.

Paola Bottai

Fragrance Designer of great experience, sensitivity and passion, already known for her creations for brands of the highest international level.

Margherita Grasso

A very original talented illustrator, whose imagination has generated Parfun.'s exciting illustrations.

  • parfun fragranza prodotto lime

    Slide title

    Scrivi qui la tua didascalia
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Characteristics

It was experience that dictated the best market requirements for the design of Parfun.

Parfun. is produced in three different formats:

  • 100 ml
  • 250 ml
  • Refill

Five olfactory families all find their place among our fragrances:

  • WOODS (Sandalwood and Oud)
  • CITRUS FRUITS (Lime and Mandarin)
  • GOURMET (Tonka Bean and Black Tea)
  • SPICY (Ginger and Cinnamon)
  • FRUITY (Fig and Pomegranate)

Furthermore, a distinctive feature of Parfun. is that it contains a very high percentage of fragrance, compared to the average, as much as 18%, to ensure maximum perception for the end user and a constant and prolonged persistence of the perfume.

It’s the details that make the difference

It’s the details that make the difference

parfun home fragrance zenzero

GINGER

The rich spice of the Far East: a root with magical healing properties

parfun home fragrance melograno

Pomegranate

The red berries of Persia: the fruits that inspired poets and painters

parfun home fragrance cannella

CINNAMON

The "spice of kings" of Sri Lanka: the oldest known spice